A New Way of Shopping
When Celeste first launched, grocery shopping in Sri Lanka still meant supermarket runs, traffic, and long lines at the checkout. Celeste changed that.
By bringing groceries straight to the doorstep through Uber Eats, it introduced quick commerce to a market that had never seen it before. What felt experimental five years ago is now second nature. Order, wait a few minutes, and there it is — the essentials you need, in a Celeste bag.
Five Years of Growth
The numbers tell one story — Celeste has been expanding impressively year after year. But the real proof is in the homes: mothers unpacking bags in kitchens, students grabbing late-night snacks, families relying on deliveries when time runs short.
Celeste has become more than a brand. It’s become a quiet companion in everyday life, shaping how Sri Lankans shop, cook, and live.
The Design We Still Spot Everywhere
For us at Brandkind, Celeste will always feel personal. We designed the logo and identity that today appears on every one of those bags.
There’s a special pride in knowing the mark we created isn’t just on packaging — it’s in kitchens, on dining tables, and in the routines of families across the country. It’s proof that design isn’t abstract. It lives, it breathes, it helps.
Why Celeste Matters
Celeste is more than a case study in business growth. It’s a story about trust, convenience, and belonging. In a short span of five years, it’s gone from a new idea to a name every household knows.
And the most remarkable thing? It did this not by shouting the loudest, but by showing up — bag after bag, delivery after delivery — until it became part of the fabric of life here.
