A Local Product with Global Ambition
When Nootz Smoothies first entered the Sri Lankan market, it had all the essentials: a great product, strong ingredients, and the rising appeal of healthier beverage choices. But to scale globally, the brand needed packaging that could speak an international language — visually confident, category-relevant, and export-ready.
That’s where we came in. At Brandkind, we worked on a packaging system that gave Nootz a clear identity, bright fruit-forward illustrations and bold typography that felt as refreshing as the drink inside.
The Footprint Expands
The new identity quickly proved its value. With packaging that stood out in cold chains and supermarket aisles, Nootz Smoothies began traveling further:
Germany – entering a highly competitive European FMCG landscape.
The Maldives – supplying resorts and tourist-driven markets.
The Philippines & Asia – adapting seamlessly to tropical lifestyles.
Broader Europe – finding a place in health-driven shelves alongside global smoothie leaders.
For many Sri Lankan shoppers, it’s a moment of pride to walk into a store abroad and see a local brand sitting alongside international competitors. For us, it’s been the same — spotting Nootz Smoothies in a German store aisle was a reminder that good design travels.
Why Packaging Was Key
Products cross borders only when their brand identity resonates universally. In the case of Nootz:
Bold fruit illustrations gave instant flavor recognition.
Clean, adaptable layouts made the design work across multiple SKUs.
Consistency across packaging sizes-built trust on crowded shelves.
It wasn’t about overdesigning. It was about creating a system that felt at home in Colombo, Berlin, or Manila alike.
A Sri Lankan Success Story
Nootz Smoothies shows what’s possible for Sri Lankan brands with the right ambition and identity. From local shelves to global aisles, its journey proves that a product made here can win hearts anywhere.
For us at Brandkind, being part of this journey — giving Nootz a design language that could carry it confidently into new markets — has been one of those proud moments where design proves its real-world value.
Next time you spot a Nootz Smoothie outside Sri Lanka, take a second look. It’s more than just a bottle of fruit — it’s a symbol of how local creativity, paired with the right strategy, can go global.
