From Another Can to a Shelf Icon
Before the redesign, RIDE blended in with the crowd. It had the energy, but not the presence. Our task was to take what was already a strong brand and elevate it visually so that it stood out across every retail environment.
A key part of this was the horse — RIDE’s long-standing brand symbol. The old illustration lacked movement, so we rebuilt it with more dynamic lines and energy. The result was a horse that finally looked as powerful and alive as the brand itself.
Why Rebranding Matters Here
Changing consumer preferences: younger audiences value minimalism, authenticity, and sustainability. Outdated packaging feels “out of touch.”
Export growth: Sri Lankan products are expanding to Dubai, Europe, and North America. Packaging must appeal to global shoppers, not just local.
Retail shelf competition: Walk into Arpico, Keells, or Cargills — your packaging is fighting against international FMCG giants. Rebranding sharpens that edge.
When to Consider a Rebrand
Declining sales despite quality product
Expansion into new markets
Confusion or inconsistency across SKUs
Competitors outshining you visually
"These fundamentals apply to everything, whether you're creating a simple logo animation or a complex scene."
Brandkind Approach
We see rebranding as a balance: keep heritage where it matters, innovate where it counts. From timeless logos to modern packaging systems, we future-proof brands.
Call to Action
Thinking of refreshing your brand? Let’s explore how a rebrand can position you for the next decade of growth.
