























Challenge
Celebration, known for its iconic White Peacock vodka, wanted to expand into a new range of flavored vodkas including mango, passion fruit, and pineapple while retaining its existing logo and brand identity.
The challenge was to develop a cohesive visual design system that could extend the existing branding into these new flavors, ensuring each variant stood out individually while remaining part of the same unified family.
Celebration, known for its iconic White Peacock vodka, wanted to expand into a new range of flavored vodkas including mango, passion fruit, and pineapple while retaining its existing logo and brand identity.
The challenge was to develop a cohesive visual design system that could extend the existing branding into these new flavors, ensuring each variant stood out individually while remaining part of the same unified family.
Approach
We developed a botanic-inspired illustration system for Celebration Botanica, ensuring that each flavor variant followed a cohesive and standardized design language. The illustrations were crafted with intricate botanical details that highlighted the natural ingredients of each flavor, such as mango, passion fruit, and pineapple.
These botanical elements gracefully surrounded the label, creating a refined and visually harmonious look and feel. The result was a consistent shelf presence where every bottle stood out individually yet contributed to a unified and premium brand experience.
We developed a botanic-inspired illustration system for Celebration Botanica, ensuring that each flavor variant followed a cohesive and standardized design language. The illustrations were crafted with intricate botanical details that highlighted the natural ingredients of each flavor, such as mango, passion fruit, and pineapple.
These botanical elements gracefully surrounded the label, creating a refined and visually harmonious look and feel. The result was a consistent shelf presence where every bottle stood out individually yet contributed to a unified and premium brand experience.
Engagement
Engagement
Blueprint
Blueprint
Client
Client
Celebration Vodka
Celebration Vodka
Category
Category
FMCG
FMCG
Year
Year
2025
2025
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