We planted PlantPunk Burgers with the idea of making vegan food feel fun, loud, and full of attitude. The name itself is bold and rebellious, setting the tone for a brand that doesn’t play by the rules. We built a strong identity using vibrant whites and greens that bring freshness and punch, while a cheeky burger character adds humor and personality.

With playful illustrations, contemporary typography, and a design system that ties it all together, the brand takes inspiration from the retro streets of Los Angeles mixing nostalgia with modern edge to show that vegan can be bold, exciting, and unapologetically fun.