Challenge
The challenge was that SNH, also known as Sports Nutrition Hub, had a logo and identity that felt cluttered and visually heavy, which made it difficult to stand out in Sri Lanka’s supplement industry. The overall brand lacked clarity, presence, and consistency, making it hard to connect with fitness enthusiasts and customers.
The challenge was to revamp and redefine their logo and brand identity to feel more welcoming, modern, and recognizable, one that truly represents a trusted supplement and fitness brand in Sri Lanka.
The challenge was that SNH, also known as Sports Nutrition Hub, had a logo and identity that felt cluttered and visually heavy, which made it difficult to stand out in Sri Lanka’s supplement industry. The overall brand lacked clarity, presence, and consistency, making it hard to connect with fitness enthusiasts and customers.
The challenge was to revamp and redefine their logo and brand identity to feel more welcoming, modern, and recognizable, one that truly represents a trusted supplement and fitness brand in Sri Lanka.
Approach
We refined the brand by simplifying the logo into the clean, bold letters SNH, instantly recognizable and directly tied to Sports Nutrition Hub. The new identity focuses on clarity and strength, using a minimal visual system built around confident typography and a modern color palette.
We extended this simplicity into their advertising, ensuring every touchpoint felt direct, clear, and impactful. The packaging followed the same philosophy, minimal yet elevated, enhancing the overall product experience and giving the brand a strong, premium presence on the shelf.
We refined the brand by simplifying the logo into the clean, bold letters SNH, instantly recognizable and directly tied to Sports Nutrition Hub. The new identity focuses on clarity and strength, using a minimal visual system built around confident typography and a modern color palette.
We extended this simplicity into their advertising, ensuring every touchpoint felt direct, clear, and impactful. The packaging followed the same philosophy, minimal yet elevated, enhancing the overall product experience and giving the brand a strong, premium presence on the shelf.
Engagement
Engagement
Build
Build
Client
Client
Studio Nutrition Hub
Studio Nutrition Hub
Category
Category
Lifestyle
Lifestyle
Year
Year
2023
2023
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