

















Challenge
Tea Avenue created Founders Samovar as an exclusive gift collection celebrating the story of Ceylon tea crafted to share Sri Lanka’s heritage with the Russian market. Our challenge was to design a bespoke, high-end packaging experience that embodied luxury in every detail.
From the intricate illustrations of tea fields to the refined gold foiling and subtle Russian cues, every element needed to reflect craftsmanship, authenticity, and elegance creating a collection that felt like a true keepsake rather than just a tea box.
Tea Avenue created Founders Samovar as an exclusive gift collection celebrating the story of Ceylon tea crafted to share Sri Lanka’s heritage with the Russian market. Our challenge was to design a bespoke, high-end packaging experience that embodied luxury in every detail.
From the intricate illustrations of tea fields to the refined gold foiling and subtle Russian cues, every element needed to reflect craftsmanship, authenticity, and elegance creating a collection that felt like a true keepsake rather than just a tea box.
Approach
Our goal was to design an experience that instantly conveyed exclusivity and craftsmanship a package that felt worthy of being gifted. The box features two arched windows that reveal glimpses of the illustrated labels within, creating intrigue and a sense of discovery. Every surface was treated with gold foiling, embossed linings, and intricate illustrations that blend Sri Lankan tea fields with subtle Russian influences.
Each flavor variant carried its own bespoke details, seamlessly integrated into the artwork to elevate the storytelling. Inside, the unboxing revealed two elegantly bottled teas, positioned like treasures within a keepsake. Every detail from illustration to finish was meticulously crafted, making Founder Samoy one of the most refined and luxurious packaging projects we’ve ever produced.
Our goal was to design an experience that instantly conveyed exclusivity and craftsmanship a package that felt worthy of being gifted. The box features two arched windows that reveal glimpses of the illustrated labels within, creating intrigue and a sense of discovery. Every surface was treated with gold foiling, embossed linings, and intricate illustrations that blend Sri Lankan tea fields with subtle Russian influences.
Each flavor variant carried its own bespoke details, seamlessly integrated into the artwork to elevate the storytelling. Inside, the unboxing revealed two elegantly bottled teas, positioned like treasures within a keepsake. Every detail from illustration to finish was meticulously crafted, making Founder Samoy one of the most refined and luxurious packaging projects we’ve ever produced.
Engagement
Engagement
Essentials
Essentials
Client
Client
Tea Avenue
Tea Avenue
Category
Category
FMCG
FMCG
Year
Year
2020
2020
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