Suria Arrack

Suria Arrack

Challenge

Our challenge was to create an iconic Sri Lankan arrack brand that felt both modern and rooted in heritage. With Suria meaning sun, the goal was to craft a design that celebrates Sri Lankan culture through a distinctive sun emblem one that feels authentic, detailed, and instantly recognizable.

The packaging needed to strike the right balance between cultural richness and contemporary refinement, appealing to a mature audience who value craftsmanship and local identity while maintaining a strong, premium shelf

Our challenge was to create an iconic Sri Lankan arrack brand that felt both modern and rooted in heritage. With Suria meaning sun, the goal was to craft a design that celebrates Sri Lankan culture through a distinctive sun emblem one that feels authentic, detailed, and instantly recognizable.

The packaging needed to strike the right balance between cultural richness and contemporary refinement, appealing to a mature audience who value craftsmanship and local identity while maintaining a strong, premium shelf

Approach

We built the brand around a hand-illustrated sun, inspired by traditional Sri Lankan motifs, brought to life through fine detailing, gold foiling, and subtle textural finishes. The composition was kept minimal and elegant, allowing the intricate sun to take center stage its rays almost shining across the label, bringing warmth, heritage, and pride to the design.

Every decision from typography to layout was made to enhance the story without overpowering it. The result is a refined, culturally expressive identity that celebrates local artistry while positioning Suria as a proud, premium arrack for the modern market.

We built the brand around a hand-illustrated sun, inspired by traditional Sri Lankan motifs, brought to life through fine detailing, gold foiling, and subtle textural finishes. The composition was kept minimal and elegant, allowing the intricate sun to take center stage its rays almost shining across the label, bringing warmth, heritage, and pride to the design.

Every decision from typography to layout was made to enhance the story without overpowering it. The result is a refined, culturally expressive identity that celebrates local artistry while positioning Suria as a proud, premium arrack for the modern market.

Engagement

Engagement

Growth

Growth

Client

Client

Suria

Suria

Category

Category

FMCG

FMCG

Year

Year

2025

2025

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