























Challenge
Tea Avenue is a heritage brand run by the De Silva family, renowned for their long-standing legacy in Ceylon tea and their iconic tea lounges across Sri Lanka. Our challenge was to create a new packaging design system for the fourth generation of the De Silva family, a design that not only fits within the brand’s timeless identity but also celebrates its deep heritage.
The task was to capture the spirit of four generations of tea mastery and express that history through a simple yet meaningful label that honors both tradition and modernity.
Tea Avenue is a heritage brand run by the De Silva family, renowned for their long-standing legacy in Ceylon tea and their iconic tea lounges across Sri Lanka. Our challenge was to create a new packaging design system for the fourth generation of the De Silva family, a design that not only fits within the brand’s timeless identity but also celebrates its deep heritage.
The task was to capture the spirit of four generations of tea mastery and express that history through a simple yet meaningful label that honors both tradition and modernity.
Approach
We drew inspiration from the way traditional teas were once stored and labeled, from the fonts and layouts to the textures and information hierarchy. To bring that nostalgia into the present, we introduced a refined, heritage-inspired retro typeface that carried a sense of authenticity and craftsmanship.
To celebrate the new era, we included the personal signature of the fourth-generation De Silva son on each label, marking a continuation of the family’s story. Each flavor was represented through a single color strip, creating a timeless and elegant system that allowed us to extend the design to over ten unique tea variants while maintaining consistency and sophistication.
We drew inspiration from the way traditional teas were once stored and labeled, from the fonts and layouts to the textures and information hierarchy. To bring that nostalgia into the present, we introduced a refined, heritage-inspired retro typeface that carried a sense of authenticity and craftsmanship.
To celebrate the new era, we included the personal signature of the fourth-generation De Silva son on each label, marking a continuation of the family’s story. Each flavor was represented through a single color strip, creating a timeless and elegant system that allowed us to extend the design to over ten unique tea variants while maintaining consistency and sophistication.
Engagement
Engagement
Blueprint
Blueprint
Client
Client
Tea Avenue
Tea Avenue
Category
Category
FMCG
FMCG
Year
Year
2025
2025
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