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We were tasked with creating a fun and youthful coconut smoothie brand that offered a lactose-free alternative to traditional dairy beverages.
The challenge was to craft a name and packaging system that felt energetic, playful, and globally appealing, something that could stand out on the shelves of Europe and beyond while communicating the brand’s fresh, tropical, and health-conscious spirit.
We were tasked with creating a fun and youthful coconut smoothie brand that offered a lactose-free alternative to traditional dairy beverages.
The challenge was to craft a name and packaging system that felt energetic, playful, and globally appealing, something that could stand out on the shelves of Europe and beyond while communicating the brand’s fresh, tropical, and health-conscious spirit.
Approach
We named the brand Nootz, a playful, catchy name that perfectly captures the fun and tropical personality of the product. To bring the identity to life, we designed an energetic visual system where coconut milk illustrations flow dynamically across the pack, emphasizing that this is a coconut-based smoothie, not a dairy one.
Each SKU carries its own mini illustration and distinctive color palette, creating a vibrant design language that feels consistent yet full of character. The result is a compact, joyful smoothie packed in a Tetra Pak, a small burst of flavor and fun in every sip.
We named the brand Nootz, a playful, catchy name that perfectly captures the fun and tropical personality of the product. To bring the identity to life, we designed an energetic visual system where coconut milk illustrations flow dynamically across the pack, emphasizing that this is a coconut-based smoothie, not a dairy one.
Each SKU carries its own mini illustration and distinctive color palette, creating a vibrant design language that feels consistent yet full of character. The result is a compact, joyful smoothie packed in a Tetra Pak, a small burst of flavor and fun in every sip.
Engagement
Engagement
Growth
Growth
Client
Client
Nootz
Nootz
Category
Category
FMCG
FMCG
Year
Year
2022
2022
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