Cargills Heavenly

Branding

Packaging

Challenge

Cargills Heavenly Ice Cream required a complete rebranding to stand out in a crowded freezer environment.

The local category is filled with safe, predictable designs muted colors and minimal differentiation making most brands blend into one another. The challenge was to create a distinct identity that captures attention instantly and drives purchase over competitors.

At the same time, the brand needed to reflect the true nature of the product ice cream as a fun, joyful experience.

Cargills Heavenly Ice Cream required a complete rebranding to stand out in a crowded freezer environment.

At the same time, the brand needed to reflect the true nature of the product ice cream as a fun, joyful experience.

Approach

We built the identity around a simple idea: ice cream is happiness.

Breaking away from the category’s muted aesthetic, we introduced bold, vibrant colors to create strong shelf impact. This was paired with a playful, flexible design system that highlights each flavor while maintaining a cohesive brand look.

Every element was designed to stand out, feel energetic, and create an immediate emotional connection turning the product into something consumers are naturally drawn to.

We built the identity around a simple idea: ice cream is happiness.

Every element was designed to stand out, feel energetic, and create an immediate emotional connection turning the product into something consumers are naturally drawn to.

Engagement

Build

Client

Cargills